Products - How to Add and Manage Pricing

Product pricing refers to the amount of money you charge for a product. It’s the price tag attached to your product that customers will pay to purchase it. Adding a price is a fundamental step in offering products for sale through ClickFunnels. Having clear and well-defined pricing enables you to market your products effectively, attract the right audience, and ultimately generate revenue for your business.

In ClickFunnels, you can set a one-time price for a single purchase, offer a subscription for regular payments, or set up a payment plan for paying in installments.

In this article, you’ll learn step-by-step instructions for adding, updating, and deleting products’ prices.

Requirements

• An active ClickFunnels account

• A product created in the Products section

Accessing Pricing In the Product Settings

1. Navigate to Products in the side navigation menu.
   

2. Select All Products.

3. Locate your desired product on the right-hand side. To access the settings, click the product name, image, or the ⚙️ icon.

4. Scroll down to the Pricing section.

Adding a New Price

1. In the “Pricing” section, locate and click the Add Price.
   

2. In the prompted widget, choose the pricing type from the options: One Time, Subscription, or Payment plan.

3. Provide the necessary price details, and in the bottom right corner, click the Set price button to insert the price.

   Price Type Options

   1. One-Time Payment: Select this option if customers will pay a single amount for the product.

      1. In the Amount field, enter the total price of the product (e.g., $50.00 USD).

      2. Click Set Price to save your settings.

   2. Subscription: Use this option for recurring billing (e.g., monthly memberships or annual subscriptions).

      1. In the Amount per Payment field, enter the amount customers will be charged for each billing cycle.

      2. Use the Charge Customer Every dropdown to select the billing frequency (e.g., Days, Weeks, Months, Quarters, or Years).

      3. To offer a trial period:

         • Check the Product Has a Trial box.

         • Choose between a Free Trial or a Paid Trial, and enter the Trial Length (e.g., 7 Days).

         • If selecting Paid Trial, specify the Trial Cost.

      4. Click Set Price to save your settings.

   3. Payment Plan: Select this option to let customers pay in installments.

      1. In the Amount per Payment field, enter the installment amount.

      2. Use the Charge Customer Every dropdown to set the frequency of payments (e.g., Monthly, Quarterly).

      3. In the Amount of Payments field, enter the total number of installments (e.g., 4 payments for a quarterly payment plan).

      4. To offer a trial period, follow the same process as in the Subscription option.

      5. Click Set Price to save your settings.

Adding Additional Prices

Adding a price lets you offer multiple pricing options for your product, such as running a sale, adding a payment plan (e.g., 1 payment of $997 or 3 payments of $399), or creating insider pricing for specific customer groups. This flexibility can help you cater to different needs and boost conversions.

1. Navigate to the Pricing section of your product page and click the Add Price button in the top-right corner.

2. In the Add Price window, select a Price Type:

   • One-Time Price: Single upfront payment.

   • Subscription: Recurring charges like memberships or services.

   • Payment Plan: Installments, such as 3 monthly payments.

3. Fill in the fields for your selected price type:

   One-Time Price

   • Amount: Enter the total price customers will pay.

   • Compare at Amount (optional): Display a discount by showing the original price.

   • Product Cost (optional): Internal tracking of your costs (not visible to customers).

   • Visible Toggle: Choose whether this price will appear at checkout and in your sitemap.

   Subscription

   • Amount per Payment: Enter the recurring charge (e.g., $20 per month).

   • Charge Customer Every: Select the billing frequency (e.g., monthly, quarterly).

   • Trial Options: Check Product Has a Trial and configure:

     • Free Trial: Specify the trial length (e.g., 7 days).

     • Paid Trial: Enter a cost and duration for the trial.

   • Customer Options: Allow customers to:

     • Cancel their subscription.

     • Upgrade to a higher tier or plan.

     • Downgrade to a lower tier or plan.

   Payment Plan

   • Amount per Payment: Specify the amount for each installment.

   • Charge Customer Every: Define how often installments will be charged (e.g., monthly).

   • Amount of Payments: Set the total number of installments (e.g., 3 payments).

   • Setup Fee (optional): Add a one-time fee for setting up the plan.

   • Customer Options: Same as subscriptions—enable Cancel, Upgrade, or Downgrade options.

   • Visible Toggle: Control whether this payment plan is shown to customers.

4. Once all the details are configured, click Save to add the new price.

Updating an Existing Price

1. Within the pricing section, click on the desired price or settings ⚙ icon to edit the price.
   

2. In the open widget, modify the existing price and click the Save button.

Deleting a Price

1. Navigate to the pricing section and locate the price you wish to delete.

2. Click on the price to edit it.

3. Within the opened widget, find and click the Delete button at the bottom-left corner.
   

IMPORTANT

Once a “Subscription” or “Payment Plan” price has been purchased for the first time, it cannot be deleted.

Showing / Hiding a Price

You can display or hide a price on the checkout page within funnels and the store. This setting determines which prices are automatically visible when adding the product to a funnel.

1. In the pricing section, click the Checkbox icon toggle the price visibility on the checkout page.
   

2. Alternatively, when editing a price, enable or disable the Shown at checkout option and click Save.

IMPORTANT

A product can display only one “One-Time” price and one “Subscription” price on the checkout page.