Lazy loading is an essential technique for ensuring that images and videos on your pages load efficiently, improving the overall user experience and page performance. This article explains why lazy loading is important and how to enable it for image and video elements in your ClickFunnels pages.
Requirements
An active ClickFunnels account
A page created in your workspace
A media type element (e.g., video, image, lesson video, granted asset image, etc.)
What is Lazy Loading
Lazy loading is a feature that helps your page load faster by delaying the download of media content, like images and videos, until they are needed. When lazy loading is turned on, any media that is not immediately visible on the screen (outside the "viewport") won't be downloaded right away. Instead, these elements will load as users scroll down the page to view them.
This means your page loads quicker for visitors, improving their experience and helping your content perform better overall.
Why Lazy Loading is Important
Lazy loading defers the loading of images and videos until they are about to appear in the user’s viewport. This approach has several advantages:
Improves Page Load Speed: By loading only the visible elements initially, lazy loading reduces the initial load time of your page, allowing users to interact with your page faster.
Reduces Bandwidth Usage: Users only download the media they view, which is especially helpful for mobile users or those with limited data plans.
Enhances SEO: Search engines prioritize pages with faster load times, potentially improving your page’s ranking.
Better User Experience: A quicker-loading page reduces frustration and increases the likelihood that users will stay and engage with your content.
How to Enable Lazy Loading for Images
Lazy loading for image elements in ClickFunnels can be set up easily using the image settings. Follow these steps:
Access to the page editor of a page in your workspace.
Drag and drop the Image media type element (e.g., image, granted asset image) into your page editor.
Click on the image or the gear
⚙️ icon to open its settings panel.In the Image Settings section, look for the option labeled Lazy Loading.
Toggle the Lazy Load option to "True."
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Ensure you save your changes to apply lazy loading to the image.
How to Enable Lazy Loading for Videos
Follow these steps to enable lazy loading for videos in your page editor:
Open the editor for a page in your workspace.
Add a Video media type element to your page.
Click on the video element and provide a valid video URL (e.g., YouTube, Vimeo, Wistia, embed code). This step is essential as the other settings won’t appear until a video source is added.
Once the video source is entered, locate the Lazy Loading setting in the video settings panel.
Toggle the Lazy Load option to "Yes."
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Ensure you save your changes to apply lazy loading to the video.
Important
Videos added to your page pop-up are lazy-loaded by default, ensuring optimal page performance without additional configuration.
Additional Tips
Combine Lazy Loading with Optimization: Use compressed or optimized image and video files for further performance improvements.
Test Page Performance: After enabling lazy loading, test your page speed using tools like Google PageSpeed Insights to ensure it's performing as expected.
Monitor User Experience: Test your pages across various devices and internet speeds to verify that lazy loading functions as intended and delivers an optimal browsing experience.