How to Create and Manage Landing Pages

ClickFunnels provides a powerful Landing Pages app, allowing users to create customized landing pages that are not part of a funnel. These standalone landing pages are useful for a variety of situations, such as one-off promotions or collecting leads without being part of a larger funnel. In this article, you will learn how to use the “Landing Pages” app to your ClickFunnels workspace.

Requirements

• An active ClickFunnels account

• The “Landing Pages” app is added in your workspace

What is a Landing Page?

A landing page in ClickFunnels is a standalone web page designed to capture the attention of your audience and prompt them to take specific actions or provide valuable information in a simple format. Unlike funnel pages, which guide visitors through multiple steps, standalone landing pages serve as individual, focused points of interaction.

Example Use Case: There are several scenarios where a standalone landing page is the ideal choice:

1. Lead Capture for a Special Offer: Suppose you want to create a dedicated information page for a special campaign or offer, without building a full multi-step funnel. For example, you could create a page announcing an event or promoting a free resource. By using a landing page, you can leverage ClickFunnels’ built-in tracking capabilities to capture who visits the page and use an opt-in form to gather leads from interested users. This allows you to deliver your message with minimal friction while still tracking engagement and expanding your audience effectively.

2. Resource Delivery Page: You might also use a landing page to create a resource library where users can directly download assets like eBooks, guides, or templates without needing to navigate through a funnel. This provides an easy way for users to access valuable content while you monitor engagement metrics like page views and opt-ins.

3. Informational Pages: Landing pages can also be used for Terms and Conditions, Privacy Policy, or FAQ pages—essential information that users need to access, but which doesn’t require a complex journey or lead collection. These pages are valuable because they provide crucial information in a direct, easily accessible manner.

What is the Difference Between a Standalone Landing Page and a Funnel Page?

While both landing pages and funnel pages are part of ClickFunnels, they serve different purposes:

• Funnel Pages: These pages are part of a multi-step funnel. They guide visitors through a sequence, such as offering an upsell after a product purchase. Funnel pages are linked to maintain a flow, guiding customers towards a specific goal.

• Standalone Landing Pages: These pages are independent and are not connected to any funnel by default. They are often used for specific promotions, lead capture, or content that doesn’t require a sequential journey. Standalone landing pages can be added to funnels later if needed, but they initially exist outside any sequence.

Adding the “Landing Pages” App in the Workspace

1. From the main menu on the left, click on + Add an App to navigate to the Apps page.

   

2. Scroll down until you find the Landing Pages app, then click on it.

3. Confirm your selection by clicking the Add App button.

Learn more about “Apps” and how to add an “App” to ClickFunnels in the Adding Apps to Your ClickFunnels Workspace article.

How to Create a New Landing Page

To create a new landing page in ClickFunnels:

1. From the left-hand menu, click on the Landing Pages app.

2. In the Landing Pages dashboard, click the New Landing Page button at the top right.

3. Browse the available templates, such as opt-in pages, thank you pages, and select the one that best suits your needs.

   Although the template library includes options for order pages, landing pages are not intended for direct product sales. To offer products and complete transactions, please consider using a funnel, which is specifically designed to facilitate the sales process.

4. Enter Page Information:  

   • Page Name: Provide a unique name for your page.

   • AI Instructions: Use this field to briefly describe the purpose of the landing page. This helps generate initial page content when the page is created.

   • Page URL: Customize the URL path if desired. If the name is already taken, ClickFunnels will suggest an alternative.

   • Select Style: Choose a global style to ensure your branding is consistent.

   • SEO & Sharing: Adjust the page title, description, and other SEO settings. You can also decide whether or not the page should be indexed by search engines.

5. Create the Page: Click Create Page to finalize your new landing page.

Your landing page will then be created and opened in the editor, where you can further customize the content.

Managing Workspace Pages

ClickFunnels provides the flexibility to create different types of pages, including Landing Pages, Site Pages, Theme Pages, and Funnel Pages. Each of these serves a unique purpose in building your online presence.

The Landing Pages app in ClickFunnels specifically manages the standalone landing pages for your workspace, enabling you to create and control independent pages designed for focused marketing purposes. However, if you need to see and manage all your pages in one place, you can do so through the Workspace Settings.

To access all pages created in your workspace:

1. Navigate to Workspace Settings and click on the Pages tab.

2. Here, you will find all the pages categorized under Landing Pages, Theme Pages, Site Pages, and Funnel Pages.

   

3. You can use the navigation options to view, organize, or edit the pages that are part of your workspace.

This consolidated view allows you to effectively manage your entire collection of pages from one central location, ensuring consistency and streamlining your page management process.

Landing Page Settings

Once you’ve created your landing page, there are several settings that you can adjust to optimize your page for search engines, enhance its visibility, and maintain consistency with your brand:

1. SEO & Sharing: The SEO & Sharing section allows you to optimize your page for better visibility in search engine results. Here, you can set the Page Title and Page Description to help search engines understand what your page is about. Additionally, you can customize the Page URL for easy identification and ensure that it aligns with your branding. If you wish to make this page discoverable by search engines, toggle the Index in Search Engines option to include it in search results.

2. Visual Elements: Under visual settings, you can add a Sharing Image and a Favicon Image. The sharing image will be displayed when your page link is shared on social media platforms, enhancing engagement. The favicon, a small icon shown in browser tabs, helps reinforce brand recognition.

3. Advanced Settings: The Advanced Settings section allows you to select a Global Style, ensuring that your landing page aligns with your brand’s design language, including colors, fonts, and overall layout. Additionally, you can choose to Add to Site Navigation, which makes the landing page part of your site’s primary navigation, improving accessibility for your visitors.

How to Clone a Landing Page

1. Navigate to the “Landing Pages” app and locate the page you want to clone.

2. Click the Clone icon next to the landing page’s name.

3. The new page will be created with the same settings and design as the original, which you can modify as needed.

How to Add Quick Actions to a Landing Page

Quick Actions allow you to add automation to your landing page, such as sending emails, providing access to assets or courses, or triggering workflows based on user behaviors like page visits or form submissions. These automations enhance user engagement and streamline your marketing efforts.

1. Navigate to the Landing Pages app and locate the specific page where you want to add automation.

2. Click on the Quick Actions icon next to the landing page name.

3. Click Add Trigger to set up a user behavior that initiates the automation such as Opt-ins, views, etc.

4. Click Add Effect to define what action occurs when the trigger is met such as “Send Assets”, “Add/Remove Tag”, “Send Email”, etc.

Learn more about ClickFunnels “Quick Actions” feature in the Automations - How to Manage Quick Actions article.