Getting Started with ClickFunnels Store

ClickFunnels allows you to create an online store that aligns perfectly with your brand and provides the tools for a smooth and engaging shopping experience for your customers. This article will guide you through the steps of setting up, customizing, and optimizing your store so you can maximize its potential and meet your business needs.

Requirements

• An active ClickFunnels account

• At least one created product

• Payments AI Configured Account

Overview of the ClickFunnels Store Feature

Your ClickFunnels store isn’t just an online shop — it’s an opportunity to build trust and convert visitors into loyal customers. A well-designed store makes browsing and purchasing seamless, which is critical for maximizing sales and customer satisfaction. The ClickFunnels store feature allows you to showcase your products, run upsells, and ensure an optimized shopping journey.

Here’s how your ClickFunnels store can impact your business:

• Customization: Control the look and feel of your store to align with your brand.

• Sales Optimization: Upsell and cross-sell products to increase your average order value.

• Streamlined Checkout: A smooth checkout process powered by Payments AI that reduces friction and encourages completed purchases.

Adding Store App

1. From the main menu on the left, click on + Add an App to navigate to the Apps page.

2. Scroll down until you find the Store app, then click on it.

3. Confirm your selection by clicking the Add App button.

Check out our Adding Apps to Your ClickFunnels Workspace article for detailed information on how to add apps to your navigation menu.

Managing Products Visibility in Your Store

In the Products section, you control what items are available in your store and how they appear to your customers. Rather than manually placing each product on your store pages, you manage their visibility, allowing ClickFunnels to automatically pull product details—like images, names, and prices—into your store design dynamically.

When products are made visible, they can be shown across different parts of your store such as the storefront, product pages, and collections, based on your design customizations. When managing your products in ClickFunnels, you have multiple options to get started with displaying items in your store:

1. Create Product: Click this button to start the process of creating a new product from scratch. For detailed steps, refer to our guide on How to Create and Manage Products.

2. Add Existing Product: Clicking this button will direct you to the Productssection, where you can manage and adjust the visibility of your existing products. Here’s how you can set the visibility for your products:  

   1. Select a product, then click Actions.

   2. From the dropdown, select Set Visibility of Selected.
       

   3. In the visibility options window, select Visible in Store to ensure it appears in your storefront, then click Save.

3. Add from Zendrop: If you’re using the Zendrop integration for dropshipping, this button directs you to the Zendrop platform, where you can add products to your store. Learn more in our Zendrop Integration Guide.

Additionally, you can create Product Collections in the Products section to group items for easier organization. For detailed instructions, refer to the article on How to Create and Manage Product Collections.

Customizing Your Store Design

Once you’ve set your product visibility, you can move on to customizing your store design. This is where the products you’ve made visible will be dynamically displayed based on the layout you choose.

1. Navigate to the Store app > Overview and click Customize Store. You’ll see different pages you can customize.

2. Select the page you want to customize, such as the Storefront, Product Page, or Collection Page.

3. Use the editor to add sections, rows, and elements to your pages.

4. Adjust fonts, colors, and spacing to match your brand.

5. Save and preview your store to ensure it looks cohesive.

For a step-by-step guide on customizing individual pages, visit How to Customize Your Store Theme and Design.

Adding and Using the Add to Cart Functionality

The Add to Cart feature allows customers to add multiple products to their cart, review their selections, and adjust quantities before proceeding to checkout.

How to Set Up Add to Cart:

1. In the Store Theme Editor, select the Product Page.

2. Click the orange Add Element button, then select Add to Cart from the Checkout section.

3. Place the Cart Icon element across all store pages (e.g., Store front, Product, Collection) to allow customers easy access to their cart.

4. Ensure the Checkout Page includes the Order Summary and Checkout elements for a smooth checkout process.

5. Customize the appearance of these elements, and save your changes.

For more details on setting up and customizing the Add to Cart and Checkout features, visit our How to Use Add to Cart Functionality in Your Store article.

Setting Up Store Upsells

Upsells are a powerful way to increase your average order value by offering additional products to customers during or after the checkout process. With ClickFunnels, you can easily set up upsell pages that will display related products or special offers to customers once they’ve added an item to their cart.

To create an upsell for your store:

1. Go to the Store app in the dashboard.

2. Select Store Upsells from the sidebar.

3. Click New Store Upsell to create a new upsell offer.

4. Choose your preferred mode:  

   • Funnel Mode: Redirects customers to a sales funnel after they complete a purchase. You can create a funnel specifically for upselling products or related services.

   • Collection Mode: Redirects customers to a store upsell page where they are shown additional products from a specific product collection.

Once your upsell is created, you can configure the settings further by choosing the upsell’s priority, filters, and triggers. These triggers allow you to target specific customers based on the products they’ve purchased or other criteria, making your upsell more relevant and increasing the chance of a successful sale.

To explore more advanced upsell configurations, visit our detailed article on How to Create a Store Upsell in the Store App.

Managing Store Settings

To ensure your store is set up correctly and optimized, you can easily manage essential details like your store’s name, URL, and SEO settings.

1. Access Store Settings: Go to the Store app, select Overview, and click the gear ⚙ icon at the top right to open the settings.

2. Store Details:  

   • Name: Update your Store Name to reflect your brand.

   • URL Path: Customize the URL path to make it easier for customers to find your store.

3. Visibility:  

   • Select whether your store is Draft or Published.

   • Click Preview Store to view how your store will appear to visitors.

4. Store Theme:  

   • Choose a theme for your store from the dropdown menu. If no theme is assigned, the store will use your site’s default theme.

5. SEO & Sharing:  

   • SEO Indexable: Toggle this on if you want your store to appear in search engine results.

   • SEO Title: Enter a clear title for search engines.

   • SEO Description: Write a brief summary of your store.

   • Social Image: Upload an image to represent your store when shared on social media.

6. Click Update Store to save your settings.

7. Delete Store

   1. Scroll to the bottom of the Store Settings page and click the Delete button.

   2. Click Proceed to confirm the action and permanently delete your store from ClickFunnels.

Testing Your Store

While ClickFunnels doesn’t offer a full store test mode, you can still test individual products to ensure the checkout process works properly. Each product must be tested separately to verify functionality without affecting live sales data.

The Add to Cart feature cannot be tested if your store is set up for individual product purchases only. If you’ve configured your store to allow Add to Cart, testing single-product checkouts directly won’t apply.

To test individual products:

1. Go to the Products section and select the product you want to test.

2. Disable the product’s visibility in your store by turning off Page live mode.

3. Copy the product URL and open it in a new browser window to access the test checkout page.

4. Use test payment details (e.g., 4111 1111 1111 1111 as the credit card number) to complete the checkout.

For more detailed steps and additional testing options, visit How to Test Store Checkout in TEST Mode.

To Test the Add to Cart Functionality:

1. Switch your store to Draft Mode in Store Overview.

2. Open your store in an incognito window and use ?preview=true in the URL to test as a customer..

3. Add multiple products to the cart, review items in the Cart Icon, and proceed to checkout.

4. Complete the test transaction using Test Mode.

Publishing Your Store

Once you’ve set up your products and customized your store’s design, it’s time to make it live for your customers.

1. Go to the Store app in your ClickFunnels dashboard.

2. In the Overview section, locate the Draft dropdown in the upper right corner.

3. Click the Draft dropdown and select Publish Now.
   

4. Confirm your decision by clicking OK in the popup window.

Your store will now be visible and available to the public. Before publishing, double-check your products, store design, and settings to ensure everything is set up correctly.

Frequently Asked Questions (FAQs)

Best Practices for Your Store

1. Test individual products to ensure a smooth checkout experience.

2. Optimize your store for mobile devices to reach more customers.

3. Set up upsells to increase your average order value during checkout.

4. Use collections to group related products for easier browsing.

5. Ensure each product has clear descriptions, quality images, and accurate pricing.

6. Customize your store’s SEO settings for better search engine visibility.

7. Preview your store before publishing to ensure a cohesive design.